Marketing is a critical driver in any business structure, regardless of industry. Marketing includes improving brand awareness, customer experience, visibility, and much more. Business owners need to understand the basics of marketing to establish a great strategy. The basics of marketing will guide you in bringing the critical aspects of your business that are important to your audience to the forefront.

What is Marketing?

Marketing is a complex discipline that takes years of practice to hone and perfect. In simple terms, it is the practice of driving customer action with the intent of building profit. Marketing involves many strategies and tactics utilized by organizations to position services and products. The main aim of marketing is to motivate the target market to purchase the goods and services. Marketing builds relationships with customers and is directly responsible for how the business or brand communicates with the target audience.

There are four main basics of marketing, collectively known as the four P’s of marketing.

Product

The product is what a business sells or provides for clients. A marketer would need to identify the following:
 

• How many variations of the product or service are being sold?

• What is the presentation or packaging style?

• Will the product be serviced? If so, how?

Marketing may also influence the design of the products and services. It can affect the features that come with the product or the service. This means that there should be constant communication with the production team during marketing.

Price

At first glance, it might seem like this means how much a product or service costs, right? Well, there is more to the price than just that. Because marketing is about driving profits and customer action, the fees must be adjusted correctly. To do this, you will need to do a market analysis to know the market rate of each unit. This will help you set the timing for discounts and establish payment options.

Promotion

You can launch a product, but no one will care about it without the proper promotion. Promotion allows the product to gain an audience with the target market. There are some things you need to consider with promotion.
 

• How will you get the word out?

• Where will you do the promotion?

• What is the message of the product?

Place

Every product needs a place where the target market can find it. Finding the right place for your product or business will dictate how many customers you will get. You need to figure out where you will distribute the product. This will also include identifying whether you will have the product in specific locations or spread it out.

For more on the ultimate guide to marketing basics, visit Big Picture Results at our office in Vista, California, or call (619) 940-7599 today.